We want to make Yelp easily recognizable, so every brand choice made by Yelp and our partners should be deliberate and thoughtful, from our logo to Yelp Red. When creating visual or written expressions of Yelp, refer to these guidelines and tools to achieve consistency and make sure the branded elements of Yelp are used correctly across every application. After all, a brand that plays together, stays together.

The Yelp logo is our most visible and important brand asset. It stands for our robust content, our users’ experiences, and our community as a whole. The burst is a homage to the small asterisk that pops up above the heads of cartoon characters during moments of funny discovery. More unique than just a simple exclamation mark, the burst captures the spirit of writing reviews - it’s like a POP of self expression; it’s all about excitement - like the surge of energy a user feels after discovering a great local business or sharing their latest adventure with the world.